Dream Big in MLM Marketing and Make a Plan

There is nothing wrong with dreaming a little bit in the MLM marketing business. There could be a bit of a problem, if you tend to spend more time daydreaming then taking action. Your MLM marketing business needs you to take action, break your dreams down into achievable actions. These actions are also called goals, there are three levels of goals and include short term, moderate and long term goals. A great MLM marketing guru will take time to create a set for the three levels. These goals start from the easiest and the final stage is the most challenging. However, they should still be achievable.

Dreams are important to have in any type of business. Where we get in trouble is spending too much time focusing on the “dream” aspect, instead of the mechanics behind the dream. Our MLM marketing business can make these dreams real but we must figure out the path to these dreams. Some are only a few steps, while others may take a year or longer to accomplish. So you wanted your own business, tada you now have it. Now what? The next goal is getting your business going and stabilized, this is more of a moderate challenge but is easily doable. You have the right personality, ambition, oomph and education but needs a little kick in the pants to get it going. Wake up and smell the Taco bell box, your MLM marketing business needs you to lead.

Get up and shake a leg, develop your business strategy and get online to meet and greet people on the social media. Take your business lessons and apply them to the streets or online, no matter where you decide to start, you will face mistakes and stumbling blocks. If you do not fall on your business face at least once, then there is something seriously wrong. The MLM marketing business is about hard work in creating global networks that you command with a funky Napoleon hat from home. Not to be silly but the MLM marketing business is not an easy task and it should not be even for veterans of foreign MLM businesses.

There are good eBooks that covers motivational concepts, business aspects and other vital concerns for the network marketer on the go in today’s changing society. Take the time to download a copy. That eBook is a great insight into developing your network marketing business and cannot be ignored, if you truly want success in your life.

Holiday Business Gifts: Gift Planning As an Extension of Your Marketing Plan

“Roses are reddish, Violets are bluish, if it weren’t for Christmas, we’d all be Jewish.”

~Benny Hill

This is the time of year businesses recognize their clients, employees and strategic alliances – those people who helped to make their business successful.

Consider your gift project an important part of your marketing plan. Besides recognizing the people who mean so much to your business success, you want to be able to create goodwill, reinforce your image (brand) and be remembered throughout the year. These are the goals of any good marketing plan and can also be applied specifically your gift program.

Last year I wrote about how to set up your gift list. This year let’s talk about the ubiquitous gift cards. They are everywhere, even in the checkout line of the supermarket. Talk about convenience.

A few people have told me they are buying gift cards this year. It made me wonder about how gift cards are perceived when they’re given as well as when they’re received. How does the gift card meet your marketing goals?

Here are my lists: the pros of gift cards, the cons, and some criteria of what makes a business gift special.

THE CASE FOR GIFT CARDS

The gift card is…

  1. The most impersonal present there is. You’re letting them buy whatever they want.
  2. The gift that says, “we’re close enough that we don’t need to make a big deal about gifts.”
  3. A safe gift with unlimited possibilities. We won’t choose an unwanted gift or, worse, a gift that will be “re-gifted.”
  4. An opportunity to give an “experience”, such as a night out to their favorite restaurant.
  5. Appropriate for many situations. No one thinks it’s crass to give a gift card these days; they’re generally accepted. It’s not like you’re handing over cold hard cash, is it?
  6. Pragmatic and very practical.
  7. Convenient. It is so easy for a last-minute gift or when we’re too busy and running out of time.

THE CASE AGAINST GIFT CARDS

The gift card is not…

  1. A token of your relationship.
  2. A recognition of what would make someone happy that makes gift giving special.
  3. Personal. We didn’t take time out of our routine to consider what you would like and what would make your busy life better.
  4. Thoughtful. Giving a gift is more important than a mere transaction. It is an important occasion and we want to show our appreciation. “We just couldn’t spare the time to give an actual gift.” It is sort of a cop-out, a “lazy” gift.
  5. Memorable. There is no relationship invested in it and not so memorable. Will the card even be redeemed?
  6. Not necessarily specific to a client’s interests. “Here is a restaurant gift card. Although we don’t know you well enough, this is a very popular restaurant and some of my clients love it, we think you will love it too.”
  7. Appreciative. A good gift gives something extra along with it, some feeling, emotion, and recognition to show your appreciation.

MARKETING – RECOGNITION GIFTS

7 WAYS TO MAKE A GIFT SPECIAL

  1. The gift is useful or enjoyable.
  2. It is memorable.
  3. It has a high perceived value.
  4. It is a gift you know the person will like.
  5. It may be personalized; it can have their name on it.
  6. It reinforces the company brand, even if your company name or logo is not on the gift itself.
  7. It will be visible, useful or available when the person is most likely going to need or think about what your company offers.